Close[ESC]GOLDEN PALACE GROUP
A multifaceted company reinforced by a unified, mature, and solid corporate identity. 360° production for a major industry player.
As a leading figure in the Belgian gaming industry, Golden Palace Group has strategically diversified its portfolio over the years. This expansion notably includes a dedicated real estate division, allowing the Group to drive its growth strategy forward while investing in stable, high-value tangible assets.
How do we sustain such a vast output for Golden Palace? This video offers a deep dive into our creative workflow, revealing the work required to deliver over 1,000 assets annually from the studio I've worked on at Golden Palace.
Golden Palace is also about a powerful Employer Branding strategy. What better way to connect with our talent than to go behind the scenes and ask: "What does your journey at Golden Palace look like?" By putting our people in the spotlight, we bridge the gap between our corporate identity and the passionate professionals who drive it every day.
In a rapidly expanding company, evolving our brand guidelines through signage and environmental design for new casino infrastructures is an opportunity to reinvent ourselves. It allows us to reclaim our core visual codes while pushing our brand identity toward new, bolder horizons.
Through Golden Mag, Golden Palace established a vital communication hub to showcase company news, cultural events, and employee engagement. Beyond internal culture, I developed a wide range of corporate assets and strategic collateral—with a primary focus on the Group’s CSR (Corporate Social Responsibility) initiatives, ensuring our social and environmental commitments are communicated with clarity and impact.
Our Company Book provides a comprehensive insight into our entrepreneurial ecosystem, detailing our operations across multiple sectors. It serves as a master document that articulates the Group’s diverse activities while highlighting our cohesive vision for growth.
The sheer volume and variety of Golden Palace’s annual print production are immense. From flyers and corporate folders to recruitment collateral and large-scale displays, corporate assets represent a significant pillar of my work. Managing the design studio, I oversaw this high-volume output—accounting for 20% of our total studio activity—while maintaining rigorous standards across every touchpoint.
