GOLDEN PALACE GROUP
Twelve brands, a thousand-plus projects a year, one ten-person studio. Here's the system that keeps it shipping.
360° Studio Activity
Twelve brands. A thousand-plus projects a year. A ten-person studio. Golden Palace Group's real design challenge is coherence at scale.
My job: build the systems, the processes and the team that let an in-house studio outproduce agencies, without ever diluting the brand.
How do you sustain that output? This film goes inside the studio I lead, showing the machinery behind 1,000+ assets a year.
Strong Employer Branding
Golden Palace is also a strong employer brand. The best way to show it: go behind the scenes and ask people, "What does your journey at Golden Palace look like?" Their answers carry the brand better than any slogan.
Each new casino opening is a stress test for the brand: signage and environmental design must comply with local gaming regulation while pushing the visual identity forward. I led the charter evolutions for the group's latest openings.
Corporate Communication
Through Golden Mag, Golden Palace established a vital communication hub to showcase company news, cultural events, and employee engagement.
CSR Strategy
I also produce the Group’s corporate collateral, CSR reporting first: social and environmental commitments in plain words and real numbers.
The Company Book is the master document: every activity of the Group, every sector, one place.
Print alone (flyers, corporate folders, recruitment collateral, large-scale displays) accounts for 20% of studio activity. Volume never became an excuse: every touchpoint ships through the same quality gate.
