GOLDEN PALACE GROUP
A multifaceted company reinforced by a unified, mature, and solid corporate identity. 360° production for a major industry player.
360° Studio Activity
Twelve brands. A thousand-plus projects a year. A ten-person studio. Golden Palace Group's real design challenge is coherence at scale.
My job: build the systems, the processes and the team that let an in-house studio outproduce agencies, without ever diluting the brand.
How do you sustain that output? This film goes inside the studio I lead, showing the machinery behind 1,000+ assets a year.
Strong Employer Branding
Golden Palace is also about a powerful Employer Branding strategy. What better way to connect with our talent than to go behind the scenes and ask: "What does your journey at Golden Palace look like?" By putting our people in the spotlight, we bridge the gap between our corporate identity and the passionate professionals who drive it every day.
Each new casino opening is a stress test for the brand: signage and environmental design must comply with local gaming regulation while pushing the visual identity forward. I led the charter evolutions for the group's latest openings.
Corporate Communication
Through Golden Mag, Golden Palace established a vital communication hub to showcase company news, cultural events, and employee engagement.
CSR Strategy
Beyond internal culture, I developed a wide range of corporate assets and strategic collateral—with a primary focus on the Group’s CSR (Corporate Social Responsibility) initiatives, ensuring our social and environmental commitments are communicated with clarity and impact.
Our Company Book provides a comprehensive insight into our entrepreneurial ecosystem, detailing our operations across multiple sectors. It serves as a master document that articulates the Group’s diverse activities while highlighting our cohesive vision for growth.
Print alone — flyers, corporate folders, recruitment collateral, large-scale displays — accounts for 20% of studio activity. Volume never became an excuse: every touchpoint ships through the same quality gate.
