Case 07
ROUGE 32
A restaurant chain with a strong identity, bringing conviviality and Italian authenticity to the heart of our entertainment vision.
Art Direction
Branding
AI
Values
Rouge 32 is Italian cooking taken seriously. I directed the visual identity and the look and feel of the chain, with brand guidelines anchored by a single icon: the Vespa.
The identity borrows what Italy does best and plays it loud: tradition in the details, energy in the room.
The Vespa, reduced to one line.
“
Jerome brought a powerful identity to a dining project that lacked a mature artistic vision. His approach profoundly enriched the brand’s physical environment and created a truly memorable guest experience.
Fabienne, Facility Manager
