Close[ESC]ROUGE 32
A restaurant chain with a strong identity, bringing conviviality and Italian authenticity to the heart of our entertainment vision.
Rouge 32 embodies the very essence of authentic Italian cuisine. I ensured seamless brand consistency by spearheading the visual identity and 'look and feel' of the restaurant chain. The brand guidelines were crafted to honor this deep-rooted cultural heritage, anchored by the legendary icon of the Vespa.
To authenticate this identity, I sought to visually capture the deepest essence of Italy, blending soulful tradition with a modern twist and a high-energy, trendy atmosphere.
Jerome brought a powerful identity to a dining project that lacked a mature artistic vision. His approach profoundly enriched the brand’s physical environment and created a truly memorable guest experience.