DIGITAL PRODUCTS
Same casino, two countries, opposite tastes: dark and game-centric for Belgium, bright and playful for France.
Same casino, two countries, opposite tastes. Belgium wants it dark, intense and game-centric; France responds to bright and playful. I direct a distinct creative mood for each market and keep both unmistakably Golden Palace.
360° UX
I've built, shaped and led a big part of our digital products: desktop and mobile casino platforms, land-based interfaces, and the shared features running underneath them. With vibe coding and tools like Paper.design, moving through an existing design system, or reworking its structure and readability, comes easily. Producing variants off a single template that shares the same brand guidelines, tokens and layouts is simply how we work day to day.
Prototype-focused
Every high-fidelity product now goes through a fully testable, screen-by-screen prototype, which makes user testing, feedback and developer handoff easier.
Figma stays the main design tool, Claude Code handles the vibe-coding and pushes designs into Paper, Paper takes care of the fine editing, and /impeccable covers critique and iteration.
AI earns its place here for our promotions: we bring fan-favorite game characters back to life and stretch their universes without breaking their lore.
We created "The Club" to bring players together through gamification and a dedicated points system. Drawing its energy from the core Golden Palace identity, the Club offers a new way to experience the brand through exclusive wheels and interactive challenges. Players can earn cash, exchange points for goodies, complete missions, and unlock rewards. The whole environment is built to keep the excitement high.
AI tooling cut prototyping time on personalized visuals for the land-based operation, and the premium finish never moved.
